Luxury Alarm — Fire & Security Monitoring Services

Effective Date: March 16, 2026  |  Ocala, Florida

At Luxury Alarm, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (luxuryalarm.com), contact us for services, or engage us as a client. Please read this policy carefully.

1. Who We Are

Luxury Alarm is a licensed fire and security monitoring company operating in Ocala, Florida, and throughout the state of Florida. Our address is 1428 NE 32nd Ave, BLDG #103, Ocala, FL 34470. This Privacy Policy applies to all personal information we collect in connection with our website and services.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us — whether through our contact form, quote requests, or direct communication — we may collect:

•       Full name
•       Home or business address (for service delivery and installation)
•       Email address
•       Phone number
•       Service preferences and descriptions of your property
•       Payment information (processed through secure third-party payment processors)
•       Emergency contact information (for monitoring purposes)
•       Any other information you voluntarily provide in communications

2.2 Information Collected Automatically

When you visit luxuryalarm.com, we may automatically collect certain technical information, including:

•       IP address and approximate geographic location
•       Browser type, version, and operating system
•       Pages visited, time on site, and referral URLs
•       Device identifiers
•       Cookies and similar tracking technologies (see Section 7)

2.3 Information from Monitoring Systems

If you engage our 24/7 monitoring services, our systems may collect:

•       Alarm event data (triggers, times, durations)
•       Video footage from installed camera systems (access subject to your Service Agreement)
•       Access control logs (entries, exits, authorized users)
•       System health and status data

This operational data is used exclusively to provide, maintain, and improve your security services.

3. How We Use Your Information

Luxury Alarm uses the personal information we collect for the following purposes:

•       To respond to quote requests and schedule consultations
•       To install, configure, and maintain your security systems
•       To provide 24/7 monitoring and emergency dispatch services
•       To process payments and manage your account
•       To send service-related communications (confirmations, invoices, maintenance alerts)
•       To comply with applicable Florida and federal legal requirements
•       To improve our website functionality and customer experience
•       To send promotional or marketing communications (with your consent or as permitted by law)
•       To investigate and respond to complaints or concerns

We do not sell your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing (Florida Law Context)

While Florida does not yet have a comprehensive consumer privacy statute equivalent to California’s CCPA (as of the effective date of this policy), Luxury Alarm processes your information on the following lawful grounds:

•       Contract performance — processing necessary to provide services you have requested
•       Legitimate business interests — operating and improving our services, fraud prevention, and security
•       Legal compliance — meeting obligations under Florida statutes, including the Florida Information Protection Act (FIPA), Chapter 501.171, Florida Statutes
•       Consent — for marketing communications and non-essential cookies

5. Sharing Your Information

Luxury Alarm does not sell your personal information. We may share your information in the following limited circumstances:

5.1 Service Providers

We may share information with trusted third-party vendors who assist us in operating our business, such as:

•       Payment processors (for billing and subscription management)
•       Central monitoring station partners (for alarm dispatch services)
•       IT and software providers (website hosting, CRM, email communications)
•       Installation subcontractors (bound by confidentiality obligations)

All service providers are required to maintain the confidentiality of your information and may only use it to perform services on our behalf.

5.2 Emergency Dispatch

In the event of an alarm trigger, we will share your address, contact information, and relevant alarm details with appropriate emergency services (law enforcement, fire department, EMS) as part of our monitoring services.

5.3 Legal Requirements

We may disclose your information when required by law, regulation, court order, or to protect the rights, property, or safety of Luxury Alarm, our clients, or the public.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of Luxury Alarm’s assets, your information may be transferred as part of that transaction. We will provide notice of any such change and any choices you may have.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

•       Active client records: retained for the duration of your service agreement plus 7 years
•       Prospective client inquiries: retained for up to 2 years
•       Video surveillance footage (where stored by us): typically overwritten on a rolling basis per your Service Agreement terms
•       Financial records: retained as required by Florida and federal tax laws (generally 7 years)
•       Website analytics data: retained in anonymized or aggregated form

7. Cookies & Tracking Technologies

Luxury Alarm’s website may use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device.

Types of Cookies We Use:

•       Essential Cookies — necessary for the website to function (cannot be disabled)
•       Analytics Cookies — help us understand how visitors use our site (e.g., Google Analytics)
•       Preference Cookies — remember your settings and preferences
•       Marketing Cookies — used to deliver relevant content (only with your consent)

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of our website.

8. Data Security

Luxury Alarm takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data, including:

•       Secure Socket Layer (SSL) encryption on our website
•       Access controls limiting employee access to personal information on a need-to-know basis
•       Secure storage of physical records
•       Regular review of our security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you in accordance with the Florida Information Protection Act (FIPA), Chapter 501.171, Florida Statutes, which requires notification within 30 days of determination of a breach.

9. Your Rights & Choices

Depending on applicable law and your relationship with us, you may have the following rights:

•       Access — request a copy of the personal information we hold about you
•       Correction — request correction of inaccurate or incomplete information
•       Deletion — request deletion of your personal information (subject to legal retention requirements)
•       Opt-Out of Marketing — unsubscribe from marketing communications at any time by contacting us or using the unsubscribe link in our emails
•       Data Portability — receive your information in a commonly used, machine-readable format where technically feasible

To exercise any of these rights, please contact us using the information in Section 12. We will respond to verified requests within a reasonable timeframe, generally within 30 days.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites, including our Facebook page and other external resources. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Contact Information & Complaints

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Luxury Alarm — Privacy Contact

1428 NE 32nd Ave, BLDG #103, Ocala, FL 34470

Phone: (352) 598-6785

Email: luxuryalarmmonitoring@gmail.com

If you believe your privacy rights have been violated, you may also file a complaint with the Florida Attorney General’s office or the Federal Trade Commission (FTC).

13. Changes to This Privacy Policy

Luxury Alarm reserves the right to update this Privacy Policy at any time. We will post the revised policy on our website with an updated effective date. If material changes are made, we will provide more prominent notice (such as email notification to active clients). Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.